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Tuesday, July 31, 2012

Twitter introduce "Cashtag"

Tweet, Follow, Retweet
Reply, hashtag
and now Cashtag !!














Twitter started prioritizing money talk on its site today with the announcement of "cashtags." These are clickable ticker symbols, like $AAPL, $GOOG, and $FB, which take users to search results about the company's finances and stocks.

Twitter made the announcement via a tweet in which it wrote: "Now you can click on ticker symbols like $GE on http://twitter.com to see search results about stocks and companies."
According to The Verge, the cashtags come on the heels of other user-created Twitter innovations, such as the @reply and the #hashtag. (The hashtag, for instance, evolved into the social network's "Discover" tab.) In this case, cashtags also appear to be part of Twitter's emerging strategy to keep users on twitter.com instead of clicking away.

Currently, the cashtags take users to a Twitter search of the ticker symbol but don't yet show any expanded information within the Twitter service. Of course, this could, and probably will, change in the future.

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